If you run a business, being easily found online is a game-changer. Google My Business (GMB) is one of the best tools to boost your local visibility and connect with customers. But simply having a profile isn’t enough—you need to optimize it to get the most out of it! Here’s how you can improve your Google My Business profile and attract more customers.
1. Fill Out Every Detail About Your Business
Google favors profiles that are complete and accurate. Make sure to update the following:
- Business Name: Use your actual business name without extra keywords.
- Category: Choose the most relevant category and add a few secondary ones if needed.
- Address & Location: Ensure your address is correct so customers can find you easily.
- Phone Number & Website: Make it easy for people to get in touch.
- Business Hours: Keep your hours updated, especially for holidays and special occasions.
2. Add Eye-Catching Photos & Videos
A picture is worth a thousand words, and for your business, it can be worth new customers! Businesses with images get 42% more requests for directions and 35% more clicks to their websites.
- Upload clear, high-quality photos of your storefront, interior, and products.
- Showcase your team to make your business feel more personal.
- Share short videos featuring behind-the-scenes moments, customer testimonials, or a tour of your space.
3. Get More Reviews & Engage with Customers
Great reviews build trust and boost your search rankings. Here’s how to get more:
- Ask happy customers to leave a review (a simple ask can work wonders!).
- Send follow-up messages with a link to leave a review.
- Always respond to reviews—thank customers for positive feedback and professionally handle any negative ones.
4. Write a Friendly and Engaging Business Description
Make your Google My Business description clear, engaging, and keyword-friendly:
- Explain what you do in simple terms.
- Highlight what makes you different.
- Keep it warm and welcoming to encourage customers to choose you.
5. Use Google Posts to Stay Active
Google Posts are like mini-updates for your business. Use them to:
- Announce special promotions and limited-time deals.
- Share new product launches.
- Post important updates or upcoming events.
6. Keep Everything Updated
Nothing frustrates customers more than outdated information. Regularly update:
- Business hours (especially during holidays)
- New services or products
- Contact details
7. Turn On Google My Business Messaging
Want to connect directly with potential customers? Enable GMB Messaging so they can reach out instantly. Fast responses improve engagement and increase bookings!
8. Use Insights to See What’s Working
Google provides useful insights to help you understand how people are finding and interacting with your Google My Business profile. Use this data to:
- Adjust your keywords based on customer searches.
- Track how many people request directions, visit your website, or call you.
- Improve your marketing strategy based on what’s driving traffic.
Final Thoughts
A well-optimized Google My Business profile helps customers find you, builds trust, and grows your business. By keeping your profile fresh, engaging with customers, and using insights for improvement, you’ll stay ahead of the competition. Start optimizing your GMB profile today and watch your business thrive!